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Brand History

Brand History

Kaiu Jewelry - Brand History

17 years. And we keep on growing.

It has been 17 years since we've grown into a trustworthy baby jewelry brand. Now we are taking new steps to become a global family jewelry brand.

In 2002 Kaiu started with a wish to give babies special gifts as a mom and a designer. Launched based on an online shopping mall, Kaiu offers high quality products at reasonable prices. As a result, we have been able to build a unique brand identity as a domestic lost-child-prevention jewelry brand. Based on the accumulated know-how of Kaiu and the trust of customers, we have expanded our brand range from a baby jewelry brand to a family jewelry brand in 2019, and with the newly refurbished website, We would like to share love of Kaiu jewelry. We’re doing our best to convey warm love to all families around the world.